To create sustainable livelihood and gainful employment for artisans, youth, and disadvantaged rural and urban craftsmen, the Handicrafts association of Bhutan (HAB) works towards transforming the crafts activities into full fledged green commercial enterprise through various means.
Market Connects – to promote market linkages through network of national and international market players to ensure additional employment & greater impact. Potential products will be identified and refined in terms of consumer aspirations and attractive packaging solutions shall be made to suit niche global markets.
Branding & Promotion - The aim is to establish and promote handicrafts products conforming to national and international quality parameters and market aspirations. In partnership with craftsmen and relevant agencies, HAB will develop assessment & certification system to help establishment of brand, procedures and ethics to woo national and international markets.
Exhibitions & Trade Fairs – In order to enable artisans and craftsmen to test markets for their products, increase public awareness and understand market situation and prepare ground for selling products, HAB organizes annual crafts festivals and facilitates participation in national and international Exhibitions and trade fairs.
HAB Craft Outlets – HAB has outlet in 10 tourist class hotels within Thimphu and Paro, one shop at crafts bazaar and within office space where visitors can view and purchase Bhutanese handicrafts. The stocks in the outlets are products of rural craftsmen and the artisans units who have less access to market and it enables equitable economic gains for the underprivileged groups.